Proposal explorer
The Great Boycott, in Action
Model your commitment
The Great Boycott
“Each day should be lived on purpose.” adrienne maree brown
| What you buy | Per year | Bought from a machine today | Redirected |
|---|---|---|---|
| Groceries & household staples | |||
| Restaurants, takeout & delivery | |||
| Clothing & shoes | |||
| Home goods & furnishings | |||
| Electronics, books & media | |||
| Personal care & pharmacy | |||
| Digital subscriptions exempt — online things online |
How strictly?
And the oligarchs?
at of American households — you set that on the next tab
I know. Each household makes a small contribution to Jeff Bezos’s fortune every year, which adds up over hundreds of millions of households globally. Your main focus should be on your corner of the world (the numbers above), where the impact is much greater.
Move this slider to reflect how you shop now (not how you will during the boycott), to see how much of your money goes to the giants.
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Marketplace Pulse: Amazon’s third-party fees reached roughly 50% of the sale in 2025 — 30% in 2014, 40% in 2020.
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Amazon’s consolidated net margin was 10.8% in 2025, but that is weighted by AWS; the retail business earns materially less.
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Jeff Bezos held 950 million shares — 8.8% of Amazon — per the 2026 proxy statement.
Try it for a week
The challenge in the article is one week. Not a lifestyle, not a identity — one week, to see what it asks of you and where the discomfort leads.
Saved in this browser only. Nothing is sent anywhere, and no account exists to hold you to it.
Skeptical? The wonk dials
Share you'd keep buying exactly where you do now, once a text or a call makes it count.
Meeting the driver at the door; a local restaurant's own delivery.
The rest goes to staffed chains — the article concedes this openly.
Higher, because the hard boycott sends you into your own neighborhood.
The checkout, plus one incidental exchange.
A thank-you text: the thinnest tie the commitment accepts.
Marketplace Pulse: Amazon's third-party fees reached ~50% of GMV in 2025. Shown on the page but kept off the multiplication — the cut mostly pays warehouses, delivery and ads, not owners.
Consolidated net margin was 10.8% in 2025, but that is AWS-weighted; retail earns materially less.
Bezos held 950 million shares — 8.8% of Amazon — per the 2026 proxy.
If more of us did it
The Great Boycott is a personal commitment, not a national one, so the focus should be on changing your corner of the world. But it can still be helpful to imagine how The Great Boycott would work at scale. Here you can see what the broader impact would be if even a few percent of Americans adopted the boycott.
Your assumption, not a projection.
The rest take the hard one.
Model notes
No public money moves here. Unlike the Giving America Fund and G-Corps, this proposal raises nothing and spends nothing. Every dollar on this page moves from one private pocket to another.
The jobs ratios are blended averages. 2.11 jobs per $1M of staffed retail sales comes from 16.3M retail-trade jobs over $7.72T of retail sales; 1.40 per $1M comes from 1.83M warehousing jobs over $1.31T of e-commerce. But retail-trade employment already includes online sellers, and retail sales already include e-commerce, so both ratios are blends. The real staffed-store figure is higher and the real fulfillment figure is lower, which makes the 0.71-job difference a conservative middle estimate, not a precise gap.
The local-recirculation rates are contested. The 48¢ independent and 14¢ chain figures come from Civic Economics studies of individual cities — Austin, San Francisco, Chicago, western Michigan — commissioned by independent-business alliances and generalized from small samples. They are the standard citation in this literature and they are argued about. The third rate — that 5¢ of a remote dollar still lands locally, through delivery labor and nearby warehousing — is ours, not theirs. All three are fixed here rather than offered as dials: they are the numbers this page is willing to defend, and it seemed more honest to name them and their weakness than to let you tune your way to a figure you liked.
Sources. Retail and e-commerce totals: Census Quarterly Retail E-Commerce Sales, Q1 2026. Household spending: BLS Consumer Expenditure Survey, 2024. Employment: BLS. Category online shares are triangulated and genuinely disputed — grocery estimates range from 5% to 26% depending on what counts — which is why every one of them is an input you can change.
Does it count?
Every card below is answered by your boycott style. Switch between soft and hard and watch which ones change their minds — those are the ones that tell you what the two styles are actually for.
When the cards run out
No list covers every purchase. Three principles decide the rest.
- FirstThe interaction must be with a human who benefits from the transaction.
- SecondThe discomfort is part of the design. It is what pushes you out of the status quo.
- ThirdThe commitment serves you; you don't serve the commitment.